A Complete Guide To Custom Boxes Packaging

Custom packaging is trending nowadays in all industries worldwide. It is the key to your business success and increasing your customers in the retail market. Custom Boxes Packaging attracts your target shoppers to your products and urges them to try them. It is amazing to know that nearly 63% of consumers buy the product again just due to their amazing outlook and artistic appearance. PremiumCustomBoxes provide the brands with custom packaging boxes. Custom boxes with attractive packaging designs and suitable material help brands build their trust among their customers.

In this article, you will learn custom boxes packaging creation in a better way. Let’s move to take a closer look!

How To Customize Your Product Packaging Boxes?

There is a big difference between traditional product packaging and custom boxes packaging. Custom packaging is more attractive for customers and advantageous for brands’ success. Furthermore, these packaging boxes lead brands to obtain higher sales profit in a shorter time than traditional product boxes. The customization of packaging boxes involves choosing the right packaging design, style, shape, size, material, color and theme selection, printing, and luxury features.

Consequently, you can choose the suitable option from them according to your brand budget, requirements, and product characteristics. Moreover, the personalization of custom boxes packaging makes your products look unique in the retail outlets. This way, you can customize your packaging boxes wholesale effectively for your target buyers and win their hearts with your unique packaging.

We at PremiumCustomBoxes provide brands with high-grade custom boxes packaging with free design. Though, if you want to have your own custom packaging design, you can get it also. Our professionals create top-quality package designs for your products’ packaging.

The Smooth Way To Design The Custom Boxes Packaging

Product package designing is a sensitive task as it impacts brand awareness as well as buyers’ interest. As a brand, you have to focus on your custom boxes packaging artistic designing to attract customers to your products. The premium packaging doesn’t just incorporate a company logo or color designs on the boxes. It tells a brand story to make it trustworthy in the market. As a packaging designer, you deliver a brand’s message through your creative work. 2D design skills can carry over to 3D products like product packaging.

According to Ipsos, 72% of American customers‘ buying decisions are based on the packaging design of the product.

Here are some things to consider when choosing your custom boxes packaging:

• The right size of the packaging
• The perfect style of boxes
• Suitable color scheme
• Typography and readability

These points are essential to crafting the perfect custom made packaging boxes that bring positive marketing results to your brand. Let’s dig into these points step by step:

Choose Right Size For Packaging Boxes

The selection of the right size of custom boxes packaging matters a lot for goods manufacturers. The primary reason behind this issue is that customers don’t like to buy the products’ packaging without a perfect fit size. The perfect size of custom packaging protects the product in the box and looks smart enough on looking at it. Finally, customers take it easy to handle and observe a positive unboxing experience. These custom display boxes look unique and attractive at the store’s countertop. Moreover, the use of the fit product box packaging size is a key to making your custom retail boxes wholesale bold representing your brand’s real essence in your target market.

Perfect Styles Of Custom Box Packaging

Custom packaging styles are trending in today’s competitive market more than before. Companies craft innovative styles of product boxes to make their products look unique in the retail market and attract their target buyers to achieve their marketing goals. There is a wide variety of packaging styles for brands for their packaging solutions. For example, custom sleeve boxes, gable boxes, tuck boxes, and tuck-end boxes are some types of custom boxes packaging styles trending in the packaging industry currently. You can choose any of them according to your needs and product nature. Moreover, gable boxes are typically used for food packaging such as pastry, donuts, and cakes. On the other hand, sleeve boxes are also popular among many industries, including cosmetic markets such as soaps.

Custom Boxes Packaging Styles For Gift Items

Brands can customize their packaging boxes for different events as gift boxes to please gift recipients. For instance, if there is any special event such as Christmas or Halloween, you can design your packaging boxes precisely according to the event theme. You can print some attractive and event-related content on the custom boxes packaging to urge the buyer to make a purchase instantly. Custom gift boxes with logos, specific packaging styles, and designs can attract their target shoppers to the brand. Finally, the brand gets high recognition in the market. When customers revisit the retail store, they remember the brand name and prefer to buy its products instead of others.

Approximately 50% of customers will love the product in gift-like or branded product packaging. [Dotcom Distribution]

Suitable Color Schemes Shine Your Boxes

It is a fact that color has a psychological effect on the mood of human beings. Every color has its own specifications and impact. Top companies know this fact and use color carefully on their custom printed packaging boxes. So, brands use specific color hues to attract their target demographic audience. It is perfect emotional marketing for brands that amazingly make well-designed custom boxes wholesale. In addition, color is a strong tool for communicating with customers. Specific colors can impact high blood pressure and eyestrain. Moreover, color can change the behavior and mood of a person.

Do you know why color is such a powerful factor in human lives? What effects does it bring to our minds? Consequently, red, yellow, and orange have a warm effect that boosts emotions, whether positive or negative. Ladies are keen on these sharp colors. On the other hand, blue, green, and purple are cool colors that represent peace, calmness, and sometimes sadness. Black color represents superiority, and it is the perfect option for expensive, luxury, and men’s items packaging boxes such as Wristwatches and perfumes. In short, color has a big impact on an individuals’ mood and attitude. Whatsoever, you can choose the right packaging color consciously considering your audience’s age and interests to satisfy them with your custom boxes packaging better than your rival companies in the same retail market.

Readable Fonts Usage On Custom Boxes

The packaging boxes’ text content readability matters a lot for customers. They take an interest in trying the product with custom boxes packaging, which has easily readable and essential, informative, and attractive text on it. They don’t buy products with lousy typography and complex text in any case. In fact, the text on the custom boxes packaging shows the critical details about the product and tells a brand story. Therefore, you must use appropriate fonts with easy-to-read size and formatting to attract and please the buyer with your custom packaging wholesale boxes.

Brand Logo Printing On Packaging Boxes

The logo is the business card of a brand. It represents the company with its designs and text. The brand’s logo is a captivating visual presence of a company that communicates with the company clientele. The logo printing on the custom boxes packaging is essential to improve the brand image in the market. You can print your brand’s logo on your custom made packaging boxes with different types of printing techniques such as embossing and debossing that are used for luxury packaging of your products. Moreover, your brand’s logo makes your product unique and different from other brands competing with you. Your custom boxes with logo wholesale can lead you to win your target customer base and earn a remarkable profit from your products’ sales in a little time.

Choose Perfect Custom Packaging Material For Product Boxes

There is a big variety of product packaging materials for brands that they can choose according to their budget, taste, purpose, and product type. The main purpose of packaging material is to protect the products during transit as well as on store shelves for a long time. The best packaging material saves the product from environmental effects like dirt, dust, climate effect, and any other damage such as crushing or leakage. Rigid, Kraft paper, cardboard, corrugated boxes, mailer boxes are the main types of custom boxes packaging material trending in the packaging industry. You can choose any of them whichever suits you and is compatible with your products.

Let’s discuss these packaging materials with their vitality here:

Eco-Friendly Kraft Material

Kraft boxes have 100% recycled paper material. Kraft boxes are the best choice for many brands worldwide. Moreover, this product packaging material is 100% functional as well as catchy for viewers. They produce handy custom boxes packaging for consumers that please them with the brand’s packaging services. Kraft paper doesn’t accept lamination and coatings. That’s why we can have limited printing options. It is easy to recycle and can be recycled easily. Custom kraft boxes are cheap,  eco-friendly and biodegradable (dissolve in the soil after some time). This way, Kraft packaging material doesn’t pollute the environment and saves nature from pollution.

Mostly, people are more eco-conscious than in the past. That’s why brands are leaning toward the green packaging boxes to attract, please and satisfy them with their nature-friendly packaging. Moreover, Kraft material is cost-effective for brands, and they can get them in bulk for their different types of products. The custom boxes packaging with Kraft material is strong enough to protect the product inside from outside environmental effects. In addition, you can customize Kraft packaging material more by improving its thickness level efficiently.

The rough texture of this packaging material provides protection against chafing and scratches to the product. Moreover, you can add different colors to the Kraft boxes to make them unique and catchy. Brands can design their Kraft packaging boxes with white, black, red, vivid, and full colors. This product encasing material accepts hot foiling of different colors. In addition, cut-out windows styles for Kraft boxes packaging is popular in the market. In short, Kraft packaging material is the best choice for making custom boxes packaging for small to large manufacturers.

Nearly 67% of American buyers say Cardboard and Paper-based packaging makes a product more lucrative than other product packaging material. [Ipsos]

Luxury & Sturdy Rigid Material

Rigid packaging material is made from paper, fiberboard, or corrugated materials. The rigid material is very common in the packaging market. Furthermore, rigid boxes have an association with luxury items. Custom rigid boxes packaging is approximately four times thicker than a folding carton. These boxes are sturdy enough to protect the product inside, as well as have custom printing capabilities by which you can attract your buyers. Rigid packaging boxes are best for all fragile, expensive, sensitive, and luxury items packaging such as iPhones, glass, and expensive gifts. Moreover, you can customize rigid box packaging according to your needs and use different printing add-ons on the rigid packaging material. The custom boxes packaging with rigid material can be the best choice for your luxury products.

In addition, you can personalize the rigid boxes packaging by using different color hues, styles, and printing to make your products’ packaging unique in the market to attract people to your brand. Rigid boxes usually consist of two parts that are top and bottom (lid and base). The boxes come in a great variety of shapes that brands can choose what they feel better for their product packaging. In addition, rigid packaging boxes are the perfect option for luxury gifts’ packaging. Custom gift boxes with rigid material look outstanding and attractive for gift recipients. In addition, the custom boxes packaging with brand logo and custom printing designs can attract more customers to the products and help brand marketing.

Attractive Cardboard Material

Another type of custom boxes packaging material is cardboard sheets. This material is biodegradable and eco-friendly (without any lamination) and is the perfect choice for brands that care for nature. The cardboard boxes have different levels of thickness for different products packaging. This material comes in different varieties, such as Corrugated fiberboard, matboard, and paperboard (carton).

Corrugated fiberboard is easy to bend, cut, bend, drill, and fold. It has basically three types – single face board, single wall double face board (3 ply), and Double wallboard with AB flute (5 ply). Moreover, paperboard (carton), also known as chipboard, is single-ply cardboard. It is easier to form or bend, which makes it the perfect choice for forming small papercraft packaging boxes.

In addition, cardboard material is the best choice to craft custom display boxes packaging, which showcases the products in a unique way representing its brand to the public in the retail market. The custom boxes packaging with cardboard material and brand logo having promotional text on them can captivate the buyers’ eyes and urge them to try the product. Brands can easily make the custom cardboard boxes attractive for buyers by using different custom designs and printing options.

3 Basic Levels Of Product Packaging

There are three basic levels of custom boxes packaging. These levels are primary, secondary, and tertiary product packaging. Every level of packaging has its own specification and importance. Let’s dig into its details:

Primary Packaging

The product packaging has a direct link with the product itself. A product box is not a primary packaging, but the bag inside the product box is. In fact, the bag holds the packaging content. For instance, food boxes without a bag can be affected by light, moisture, or light. The primary product packaging protects the product inside the packaging boxes. This type of product packaging is for the consumer and makes them look attractive. Consequently, it can communicate with customers by conveying the printed product details.

Secondary Packaging

This type of product packaging is for the outside area of primary packaging to combine or group a certain number of items to form a unit, known as SKU. It helps smaller products by joining them into a single unit/pack. It provides secondary protection to the product. Moreover, it is a shipping container for small shipping, best for online business. Secondary packaging comprises several components such as boxes, padding, reinforcements, bags, separators, and papers. For instance, if the product is cereal, the secondary packaging would be the corrugated cardboard box with many single boxes of grains/cereals in it. Retail custom boxes packaging is an example of it.

Tertiary Packaging

We can take tertiary packaging as bulk or wholesale packaging. This type of product packaging groups a larger number of SKUs to ship them from place A to place B (from the factory to retail). The tertiary packaging is easy to deliver large and heavy products with full safety and protection. For example, a pallet with cardboard boxes (secondary packaging) that easily enables product shipment is an example of tertiary packaging. Moreover, custom boxes packaging with many product cases for shipping is also an example of this packaging level.

Types Of Custom Printing Of Packaging

The custom printed packaging boxes have a big importance in product branding. There are many types of printing for custom boxes packaging you can opt for your brand. Custom printing boxes wholesale help brands get recognition in the market and their target customer base loyalty. The package printing is the finishing phase of the product packaging boxes.

Flexographic (flexo) Printing

Flexographic is a popular printing method for corrugated boxes. Flexo printing is ideal for edge-to-edge package printing with text having 1 to 2 colors. It is cost-effective printing for product packaging and a perfect option for big printing projects. However, it is best for simple printing of custom boxes packaging, especially for small brands.

Lithographic (Litho) Printing

Litho printing is also known as litho-lamination and offset printing. It is best for printing custom designs on paper packaging material and is the perfect solution for high-resolution graphics printing. Thus, this type of printing gives excellent flexibility for printing images, colors, and illustrations. On the other hand, it’s more expensive than flexo printing. Moreover, litho printing is popular for custom boxes packaging of different types of products.

Digital Printing

Digital printing is used to direct printing on the corrugated board. Moreover, it utilizes the full spectrum of CMYK (cyan, magenta, yellow, and key) for product packages printing. This type of package printing is the best option for individual custom boxes packaging printing. There we don’t need a big plotter for printing purposes. It is also a cost-effective printing option for product packaging.

Silkscreen Printing

Screen printing is also known as silkscreen or squeegee printing. It is perfect for odd-shaped product packaging such as bottles and cans. Furthermore, it is an expensive printing option that needs high investment, unlike flexo printing. In short, screen printing isn’t recommended for use in big product packages printing projects. You can choose from these custom printing techniques for your brand that suits you.

Characteristics Of The Best Custom Boxes

Custom boxes packaging is a blessing for brands to pack their products in a protective and personalized way. The custom packaging boxes are available in different styles, sizes, and designs. You can choose any packaging material for a custom box packaging wholesale and print them using different types of printing techniques according to your product nature and material. Custom printed boxes have many characteristics allowing brands to retain their place in the highly competitive market. The following are some qualities of custom boxes packaging helpful for brand growth.

According to Dotcom Distribution, 61% of consumers rebuy the luxury item if it comes with premium product packaging. 

Customizable Packaging

Custom wholesale boxes have flexibility in designs and can easily be transformed into any size and shape. Brands can design their packaging according to any specific event. Some popular custom packaging shapes are rectangular, cylindrical, and pillow. It is a fact that unique packaging designs can make a brand’s products bold and shine in the retail market. In addition, you can choose suitable colors for your custom made packaging boxes considering your target demographic customer’s preferences.

Colors matter in custom packaging a lot more than we realize. Adopting the right colors and hues can make your branded packaging unique and different from other brands in the same market. This way, customers look at your custom boxes packaging, like them, and make their decision to make a purchase instantly.

Befitting Labeling

Custom boxes packaging allows business owners to print their brand logo, tagline, images, and illustration so buyers can recognize the brand well. You can print your logo on the custom product packaging with foil stamping to make your packaging boxes shine in the market representing your brand. These labels can consist of product details and social media pages so the customers can follow the brand on these social platforms. Thus, it has become a significant way to spread the brand and its products’ awareness in the market with printed product details. Product packaging labels enhance the brand’s authority level in the retail market.

Personalized Printing

Custom printing is also a bold feature of the best custom boxes packaging. Custom printing comes in different varieties brands can use according to their budget, needs, and product nature. You can print your custom packaging wholesale in a unique way utilizing different printing tactics such as laminations (gloss, matte, Spot UV), foil stamping, engraving, and embossing. These custom printing features produce rich and perfect custom packaging that can attract buyers to the products and make them agree to buy the products. 

Durable Packaging

Custom boxes packaging provides a high level of protection to products. Sensitive and fragile items, including food items, need security from environmental effects such as humidity, sunlight, heat, rain, plus hump and dump of the delivery ways. The suitable and sturdy packaging materials like cardboard, rigid, and corrugated protect the products from potential damage. So, if your product is more sensitive and fragile, you can use more sturdy packaging material or extend its thickness levels carefully. This way, you can make your packaging boxes durable and long-lasting for your brand’s packaging solutions. In addition, the rigid packaging material is also sturdy enough that brands use for luxury items encasing. On the other hand, corrugated boxes are the perfect solution for shipping purposes.

Unboxing Experience

The creatively made custom retail boxes attract buyers to the product well in the market. It is very essential to provide your customers with a positive product unboxing experience to obtain trust for your brand. For instance, if your custom boxes packaging is handy and easy to open, the customer becomes happy with your products’ packaging. People don’t prefer to buy complex product packaging boxes that are difficult to handle and carry the product. In other words, the more your packaging boxes are easy-to-open, the more are chances of your good review on social media. Finally, you get your customers’ loyalty, and they love to buy your products instead of other brands that don’t offer easy-to-handle product boxes.

Protective Shipping Of Custom Boxes

Choosing a trustworthy and popular custom boxes supplier for your brand’s packaging solutions is essential. PremiumCustomBoxes is the popular and reliable custom boxes packaging provider in the NZA. However, here a question arises in brand owners’ minds: do we offer free delivery of custom boxes. The answer is yes, we at PCB provide you with the free-of-cost shipping of custom packaging boxes in the NZA with full security and protection measures. Moreover, we also offer custom packaging delivery outside of the NZA; though it is not free, we charge for it. For these details, you can visit our website.

Final Words

The best custom boxes packaging helps brands boost their recognition and awareness in the industry in a little time. It also leads brands to win more customers and assists them in their product advertisement and achieving their sales targets. Moreover, custom packaging boxes with their different features take the brands to new horizons of growth.

We hope this guide will help you broaden your product packaging knowledge. The “PremiumCustomBoxes” are here to be your custom packaging partner. So let’s start the journey to your custom boxes packaging solution.